My Services IncludeDave_testimonials

  • One-on-one career & job performance coaching

  • Career Strategy/Transition Coaching

  • Day-To-Day Advice On Your Work

 I Help You To:

  • Define “What’s Next” for your career

  • Develop and promote a powerful personal brand

  • Build an attention-grabbing resume

  • Conduct a job search that gets results quickly

  • Properly research and prepare for interviews

  • Dramatically improve your networking skills

  • Maximize salary negotiation

  • Become the next logical choice for promotion

  • Make sound decisions rapidly

  • Dramatically expand your managerial and leadership skills

  • Solve sticky business issues

As a result, my clients become highly focused and driven about their career trajectories.  They become recognized as significant leaders, change agents in their organizations and are widely known as the “go-to” people who are ready for promotion. They experience very rapid career paths, have significantly higher incomes and much more fulfilling careers.



Dave_CropMy Dad was a hard charging Harvard MBA and senior executive of one of America’s large beer companies (yes, that had the benefit you’re thinking of).   A brilliant guy that I learned tons from.  We did the usual stuff that Dads and sons do like hockey, fly-fishing, baseball and football games.  He also did some stuff with me that, looking back, was a little out there.

Like when I was 10, he bought me a board game for my birthday called “Stocks and Bonds” (you’re kidding, right?) and started teaching me about business.  Soon, I was cruising into the office with him on Saturdays to go over the “Dow Theory Forecast” and he’d let me pick stocks to buy.  By age 12, I was no stranger to a P&L and a Balance Sheet.  So, I guess you could say I had a slight business bend to my upbringing….(ya’ think?).

By the time I had to pick a college major, there wasn’t much doubt about it being business.  And there wasn’t much doubt when I graduated about my charging towards senior management.  My Dad always said, “We’re Chiefs, not Indians”…(I know, I know…).

My first job was in sales with a large computer company.  I made their “Achievers Club” my first year and every year after that. I rapidly climbed the corporate ladders and by 28 was running the largest product line for a global computer company.  At 31, I was a Division President at a global, public software company.  My career trajectory continued upward with various senior executive and C-level positions involving growth, start-ups and turnarounds.

A pivotal career key for me was that I was extremely fortunate to have, in addition to my Dad, some really great bosses/mentors along the way.  They were tough people, but very influential. And they taught me some very important business lessons, like:

*They don’t hand out rewards for effort, just results.

*At the end of the day, your biggest assets go down the elevator and go home.  The people you work with are everything.

*Everyone needs a mentor from outside their business in their corner, a confidant.

*With getting promoted often and moving up quickly comes a responsibility to “send the elevator back down” and do what you can to help others achieve.

*If you coach and cultivate people well, they can stretch and do some amazing things that they never dreamed of being able to do.  (I was one of those people).

It’s the last two points that really have me doing what I do now. I started my career coaching and advice practice to helping you take proactive control of your career, excel wildly at what you do and advance rapidly, leading to significantly higher incomes and much more fulfilling careers.



Low_Res_DSC_6260I know well what it takes to conduct an effective job search and properly manage a career trajectory.  I’ve done it very successfully for 25 years.  I also know from personal experience what it takes to move up rapidly.  My first job out of college was in sales for a Fortune 100 computer company, where I made the “Achievers Club” my very first year – and every year after that. By the age of 28 I was running the largest product line of a global computer hardware & software company. By 31, I was Division President at a Fortune 500 public software company.

My continual rapid career trajectory includes senior executive and C-level positions involving growth, start-ups, acquisitions and turnarounds. I’ve had responsibility for all facets of business including strategy, marketing, sales, product management, partners, consulting, operations, development/engineering, customer support, F&A and legal.  My titles have included President, Chief Operating Officer and Senior Vice President for companies including Sterling Software, Amdahl, Litton Systems, Aberdeen Group and Candle Software.

Along the way, I’ve hired, built, nurtured, developed, coached and mentored hundreds of people and teams.  I’ve helped people turn their careers around, become better than they ever thought they could be, solve really difficult business issues and truly enjoy what they do as well as the rewards from it.

In 2011, I launched Leadership Optimized with the goal of helping aspiring individuals to proactively take control of their own careers, get the jobs that best leverage their gifts/talents and excel far beyond anyone else.

My wife Patty and I reside in the Los Angeles area and have 4 kids. I enjoy working on my golf game (which is destined to never improve) and can’t get enough of college football – Fight On USC!

Our VP's of Entertainment


Let me introduce our Vice Presidents of Entertainment.  That’s Phil on the left, on the right is Frank.  They’re one year old Great Danes growing at a rate of about 3 pounds per week.   They each tip the scales at about 125lbs (and still growing).   They’re expert paper shredders and stay busy in my office trying to answer the phone, “helping” type emails and photo-bombing my online video sessions.  So if you and I are talking and you hear something crash, not to worry it’s just “the boys”.


Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt